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How does the nylon industry shoulder the burden of fashion

China is a major producer of nylon civilian fibers, and the future development space is still very broad. However, compared to its position as a major producer of nylon, China's nylon industry still urgently needs to enhance its strength in areas such as product application development, brand expansion, and cultural construction. The era of nylon industry expansion relying on scale and quantity has come to an end, and changes in labor and other related factors have led the industry into a new era that requires changes in development methods, structural adjustments, and transformation and upgrading. It needs to rely on technology, culture, brand, and innovation to drive the overall upgrading of the industrial chain value.

Fashion is the symbol of nylon fiber

Due to the characteristics of lightweight, easy dyeing, high elasticity, wear resistance, tear resistance, and water splashing resistance of nylon civilian fibers, they are widely used in socks, lace underwear, corsets, sports underwear, wedding dresses, casual jackets, sportswear, raincoats, assault suits, quick drying clothes, winter clothing, outdoor tents, sleeping bags, hiking bags, and other fields.

From the application performance of nylon fibers, it can be seen that nylon products already have the basic elements of fashion products, that is, providing consumers with mid to high-end consumer goods that reflect popular aesthetic taste and consumption concepts.

How to enable nylon fibers to quickly reach the consumer end through diversified and intensive distribution channels is an urgent problem to be solved in improving the road of nylon product brand construction and completing the value transformation process from "product" to "commodity" and then to "consumer goods".

Technological Progress Protects the Creation of Nylon Fashion Industry

The spinning, knitting, jet weaving, printing and dyeing, clothing and other links in the nylon industry chain generally use advanced foreign technology and equipment, laying a hardware infrastructure foundation for producing high-quality nylon series products. Secondly, over the years, international trade activities have improved the production technology management level and product quality awareness of enterprises.

The Nylon Professional Committee of the China Chemical Fiber Association is organizing the establishment of the Nylon Industry Technology Innovation Alliance, which utilizes the advantages of member units in the current application basic research, engineering technology development, industrial operation and other professional fields to tackle key and common technologies in the industry chain, fundamentally improving the industry's independent innovation ability and organizing innovation level, and safeguarding the sustainable development of the nylon industry.

Carry out cultural and creative activities to establish the discourse power of nylon fashion

Nylon fiber production enterprises face problems such as insufficient investment in creative design, application development, brand promotion, cultural construction, and industrial chain cooperation. However, with the development of the industry and the continuous expansion of application fields, improving the recognition of nylon fibers, expanding the influence of nylon brands, and exploring the connotation of nylon fashion culture have become urgent tasks for nylon enterprises to enhance their business philosophy.

In the future, the nylon professional committee will focus on "conducting communication, guiding consumption, and building brands", and strengthen the construction of the nylon fashion cultural activity system through three major platforms: training, exhibition, and docking. The special committee convenes relevant nylon enterprises to participate in the pilot work of industrial enterprise brand cultivation organized by the Ministry of Industry and Information Technology of the People's Republic of China; Organize nylon related enterprises to participate in exhibitions, technical exchange meetings, media conferences and other activities irregularly every year; We will also organize member enterprises to engage in technical exchanges, joint development of new products, and other interactive activities with downstream enterprises such as knitting, jet weaving, and home textile.

Leading industry service awareness and advantageous resource integration capabilities

The Nylon Professional Committee of the China Chemical Fiber Association utilizes its advantages in brand communication, media relations, event organization and management, and government public relations to work together with industry chain advantage enterprises to enhance the added value of nylon fiber brands, achieving an integrated innovation system that integrates creativity, research and development, design, manufacturing, management, marketing, logistics, services, and related industries as support, and taking technological progress as a breakthrough point to comprehensively support industrial development; Focusing on research and development, comprehensively enhancing product competitiveness; Taking cultural innovation as the core, we will comprehensively build the appeal of nylon brand and gradually achieve the maximization of nylon product brand value.